Retail & CPG Solutions
Drive sustainable business growth through our high-performance document processing, management, and data analysis solutions for retail and CPG
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Document processing, data extraction software
AI Document Processing solution designed to automate complex document processing with an AI approach for cost-effective, rapid, and highly accurate results
JenAii™ Digital Gen AI Assistant
Your AI Creative Partner
Your revolutionary AI for customer interactions, service, sales, and engagement.
InfoNgen
AI-Powered Text Analysis Software
InfoNgen is an AI-based text analytics and sentiment analysis platform
Revenue Growth Management Accelerator
Price, Promo, Pack, Mix Insights
Operationalize revenue growth management with data-driven pricing, promotion, assortment and pack design to grow margin and share across CPG and retail.
Complete a 4-step quiz to get instant suggestions with the most relevant solutions.
Intelligent App & AI
Rapid prototyping & AI innovation
Structured approach to AI innovation which integrates directly into your apps and business processes to drive tangible down-stream impacts
iSwarm
Social media sentiment analysis software
iSwarm monitors social media activity to prequalify audiences for effective online promotion and engagement
Complete a 4-step quiz to get instant suggestions with the most relevant solutions.
AI 360
Accelerate Your AI Journey
Unlock real business value with EPAM’s AI 360. A composable framework that delivers measurable ROI and scalable AI solutions fast.
Retail Media Orchestration Toolkit
Advanced cross-platform media & data toolkit
An end-to-end measurement & insights toolkit enabling retailers & CPGs to connect media channels for real-time campaign insights & exportable reports
EPAM Composable Commerce Accelerator
Built for Salesforce and Contentstack
Supercharge your storefront modernization with standardized, composable architecture that is purpose-built for Contentstack and Salesforce Commerce
EPAM Patterns for Salesforce Commerce
Construct your e-commerce site like lego
Ready to use components for Salesforce Commerce Cloud-SFRA crafted pattern to build a fully operational E-Commerce website with minimal efforts.
Hypermark
Hyper Marketing Video Accelerator
Use generative AI with core media supply chain essentials to monetize existing content libraries by generating hyper-personalized marketing videos.
CIAM Vendor Selection
Select the right customer identity technology
Independent consulting service aiding in selecting the most cost-efficient, regulatory compliant, performant CIAM solution for current & future company needs.
Consumer Packaged Goods (CPG) companies are constantly challenged in a highly competitive market where there is an abundance of brands from which to choose. To remain ahead, these companies must utilize digital technologies and different kinds of CPG software to better their business and supply chain operations while fostering strong retail partnerships as well as providing outstanding customer experiences.
Furthermore, with the ongoing growth of eCommerce sales, it's essential for producers and distributors alike to stay on top of trends in order to stay competitive. Consumer packaged goods companies are under immense pressure to launch their new products to market faster and combat the competition's usage of direct-to-consumer marketing strategies. Traditional CPG companies and brands started changing their approach by using CPG software and adopting innovative techniques such as direct marketing, digitally enabled product innovation, and multichannel selling.
The main goals of consumer packaged goods companies are increased efficiency and profit margins. To achieve this, they use different CPG software solutions which are mainly focused on these areas:
Many different retail and consumer packaged goods software kinds are used today to improve various aspects of business management within retail and CPG industries. Some of them are used as stand-alone solutions while some others are integrated with other tools to perform specific tasks. Here's a list of some of the most popular retail and CPG software solutions.
CRM is one of the basic software types used by retailers. It helps them manage customer information and design individualized customer journeys. It can also simplify tracking sales and evaluate the effectiveness of marketing campaigns.
The purpose of this software type is to give retailers a comprehensive view of every aspect of their business. It provides them with in-depth analytical data to analyze key performance indicators (KPIs) including total sales volume, average transaction size, retail conversion rate, etc. This kind of information helps them make better strategic decisions. Analysts and managers are given the ability to monitor company performance across regions and business units in real-time.
Retail analytics tools play a crucial role in understanding customer data and recognizing which items are selling the best, when they sell most frequently, and to what demographics. It can also analyze consumer behavior, market trends and patterns that allow the sales team to create an optimal sales strategy as well as successful customer loyalty programs for marketing. It provides retailers with the data needed to make informed decisions on how to reach customers better.
Software for assortment planning assists offline retailers in determining the right product mix (kind of products) and depth (number of items within each category) for their in-store inventory that satisfies customer demand and expectations. By putting the proper assortment in the right location, it helps generate the most revenue. To help stock the appropriate inventory for each store, assortment planning tools collect and analyze data on customer preferences, previous purchasing behavior, and their response to discounts and promotions.
In order to support better inventory planning and purchasing decisions, retail assortment planning software also offers certain features to track and decrease out-of-stock and recognize bestsellers.
Based on artificial intelligence, this software type is used to optimize and increase the effectiveness of marketing campaigns companies organize. It evaluates social media interactions using sentiment analysis technology, detects and classifies audiences across vital adoption stages, and enables hyper-targeted customer engagement.
The solution records meaningful exchanges that fit the criteria and builds candidate personas. Conversations on social media are continuously recorded over time to find additional individuals who could profit from an offering. Utilizing this type of software, companies manage to increase sales through accelerated customer acquisition.
As its name suggests, this type of software helps manufacturers manage the entire lifecycle of a product. It's used in all the stages such as planning, design, and development. It also enables data tracking and analysis to enhance product development and guarantee legal compliance.
Companies use pricing optimization software to create, control, and analyze the optimal price strategies for their products, which boosts profitability, sales, and customer loyalty. This application may suggest the most appropriate prices for each product based on location or season.
In order to support real-time price modifications, it is possible to integrate pricing solutions with ERP systems, marketplace apps, or e-commerce platforms.
With this software, organizations can improve their supply chain management by automating services such as GPS monitoring, inventory control, supplier tracking, and order supervision. It also offers efficient global logistics capabilities.
It can be integrated with solutions that provide supply chain transparency across all parties. That way companies achieve trust, control, and security.
Staying on top of digital transformation trends, EPAM offers cutting-edge solutions for retailers and consumer packaged goods companies. Leveraging artificial intelligence, blockchain technology, and engineering expertise, EPAM empowers its clients for future growth.
