Hypermark Hyper Marketing Video Accelerator

(15 ratings)

Hypermark

Solution Overview

EPAM Hypermark revolutionizes how media and entertainment (M&E) companies create promotional content by blending AI-powered personalization with advanced automation. The solution enables highly customized marketing videos tailored to individual viewer preferences, boosting engagement while reducing costs.

Leveraging EPAM's extensive expertise in AI and M&E, Hypermark leverages Amazon Nova alongside AWS-native technologies such as AWS Media Services, Amazon SageMaker, and Amazon OpenSearch. Its pre-built foundational architecture accelerates development and deployment, allowing clients to quickly implement bespoke solutions aligned with their unique needs.

Beyond Streaming Platforms

While perfect for media companies and streaming services, Hypermark’s capabilities extend to broader marketing applications. Its potential lies in evolving into an ad tech marketplace, enabling advertisers to easily create personalized content at scale, driven by advanced AI.

Hypermark empowers businesses to deliver impactful, data-driven marketing solutions that meet the growing demand for personalization, ensuring maximum audience engagement and operational efficiency.

Customer Problem

In the Media and Entertainment (M&E) industry, the main priorities right now are around how content providers/live entertainment companies can grow their revenue while maintaining cost and operational efficiencies.
Currently, M&E companies are manually creating promotional videos for their streaming platforms that are generic and not personalized for the end viewer. One of the key areas of opportunity is around personalization to help reduce subscriber/fan churn.

EPAM Solution

EPAM leverages generative AI along with core media supply chain essentials to monetize media companies’ deep library of content to generate hyper-personalized marketing videos.

Key capabilities:

AI-powered tagging of media assets with creative shot attributes (e.g. jump cut, close up, framing, match cut, landscape, reaction shot and others).
Generation of personalized video content using existing media asset repositories and customer data platforms.
Assembled videos include unique video, audio, and text overlays based on customer profiles and careabouts.
A feedback mechanism enables subscribers to comment on the relevance of the personalized videos they see, to help further refine video generation.

This capability will allow clients to grow revenue by reducing churn through personalization. And can be applied beyond M&E, across multiple use cases (e.g. image/audio ads) and industries (e.g. any client with a digital marketing organization that creates advertisements).

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Benefits

Enhanced subscriber experience

Personalized videos boost engagement by aligning with subscriber preferences.

More than 5% subscriber churn reduction

Tailored videos boost engagement and cut subscriber churn by over 5%.

Increased cost efficiencies

Using existing content cuts marketing video costs and enhances monetization.

Faster production turnaround

Customize Hypermark for your business to create, schedule, and integrate videos.

Your business, your GenAI model

Hypermark uses Amazon Nova, keeping your data secure and private.

Features

AI Creative Shot Tagging of Assets: Provides AI content tagging of assets with creative shot metadata.
Script Generation: Pulls in customer care about information from the customer data platform to create an AI-generated script and searches for relevant assets in their media asset management platform that match the requirements.
Video Promo Assembly: Stitches together those assets along with custom text overlays to create a hyper personalized marketing video. We would also allow for a feedback mechanism for customers to provide their relevancy feedback afterwards.
Feedback Mechanism: Incorporating a feedback mechanism for customers to provide their relevancy feedback afterwards.