Retail Media Orchestration Toolkit Advanced cross-platform media & data toolkit
Retail Media Orchestration Toolkit
Solution Overview
Retail Media Orchestration Toolkit — a fast, affordable option for simplifying and streamlining retail media data management. The Toolkit, developed on and in collaboration with Google Cloud, is a set of composable cloud accelerators that allows retailers to work more effectively with multiple technology vendors via a single, integrated platform while reducing dependence on third parties and optimizing cost. With the Toolkit, retailers can leverage the scalability and analytical capabilities of native Google Cloud components such as Google Ads and Analytics, Google AI capabilities, and the Google ISV Marketplace, along with tools from a network of retail media software vendors, reducing the need for costly in-house development.
Retail Media Orchestration Toolk is composed of 4 modules:
- Multi-channel measurement – automated and standardised measurement solution
- Omni-channel measurement – multi-touch and incremental
- Audience builder – using descriptive and AI driven predictive customer segmentation.
- Insights – aggregated insights designed to enable data-driven media planning, strategy and analysis
Customer Problem
As retail media businesses of all maturity levels focus on building and scaling their business to take their fair share of the $100bn+ opportunity they are faced with a common set of problems that prevent them from scaling efficiently and at pace:
- Fragmentation of data and functionality cross-platform that inhibits accurate, fast processing, querying and reporting
- Non-standardized, duplicative metrics across platforms
- Manual processes for ingesting high volumes of data that are time-consuming and error-prone
- Lack of transparency and control over data and processes in 3rd party platforms
EPAM Solution
This software provides a single entry point for retailers and their customers to manage their retail media businesses. The solution will sit in their instance of Google Cloud, ensuring the security of data, with pre-built connectors and AI-driven data models to automate highly complex and manual processes in near real-time – satisfying advertiser needs, improving ROI, and laying the foundations for scalable growth and operational efficiencies.
1/5
Benefits
Reduced operational complexity and costs
Single automated end-to-end process with minimal user intervention
Reduced dependency on 3rd party platforms
Platform agnostic solution hosted in retailer’s own Google Cloud environment
Fast-tracked data solutions
Pre-built APIs and data models – easy and quick set-up
Features
Retail Media KPIs engine
- The solution is empowered by a KPIs engine that takes care of calculating all KPIs based on the data sourced from different media activation channels.
Measurement reports per Advertiser accounts
- Displaying omnichannel campaign reports organized by their advertiser accounts to maintain an organized and isolated view for every CPG activating campaign with the retailer.
Aggregated Campaign Measurement Reports
- Enabling media planning directors and planners to view high-level measurement reports for all channels participating in the omnichannel campaign and the capability of exporting such reports to PDF so they can use them for other business purposes.
Channel-level campaign measurement reports
- Enabling media planners and campaign managers to view the measurement report of every media channel participating in the overall omnichannel campaign with the capability of exporting it to PDF.
Use Cases
Maximize media sales revenue with data driven recommendations and business cases
Problem Statement
- Access unified campaign and customer dashboards to inform sales efforts
- Access results as soon as the campaign is live to enable up-selling
- Compile aggregated data quickly and accurately for QBRs and proposals.
Solution Proposed
- Quick easy access to single and aggregated campaign results – live and completed – at the advertiser and category level.
Achieved Results
- Access to aggregated campaign and advertiser data in near real-time
- Ability to provide insights led recommendations and proposals to clients
- Opportunity to increase sales revenue by around 20%
Single automated end-to-end process with minimal user intervention
Problem Statement
- Build a unified view of customer and campaign data in a streamlined and timely manner
- Remove the need to log into multiple platforms, and manually extract, combine and visualize data
- Increase capacity to create strategic insights and analysis
Solution Proposed
- A standardized cross-platform reporting dashboard for all advertisers and campaigns – live and in progress – from campaign down to line-item level.
Achieved Results
- Average time reduction of 40% for campaign measurement with a fully automated, AI-powered solution
- Access to aggregated insights dashboards and an audience creation tool to enhance campaign performance by 2x
Access aggregated data to inform business strategy and review performance v strategic business goals
Problem Statement
- Real-time access to data and insights
- Accurate, consistent and reliable comparative data sets
- Visual and easy-to-interpret metrics
Solution Proposed
- A high-level dashboard showing performance against key KPIs, compared to previous periods.
Achieved Results
- Access to a set of dashboards to support business leadership and strategy
- An easy-to-use UI to query key business data and inform current and future strategy
- Justify past investment and enable data-driven decision-making
Additional Information
Questions & Answers
Integrates with
Moloco
DV360
Salesforce Cloud
Tech Requirements
- Google Cloud infrastructure
- Google Looker for dashboards
industries
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