EPAM Composable Commerce Accelerator Built for Salesforce and Contentstack
EPAM Composable Commerce Accelerator
Solution Overview
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Customer problem
Customer-centric journeys require flexible and agile storefront architectures that are beyond many companies’ current digital storefront capabilities. Customers today demand curated experiences that are transparent and consistent across many channels. For many companies with traditional and headless storefronts built using Salesforce Commerce Cloud, upgrading their storefronts to a distributed, composable architecture is needed, but is currently too costly and resource intensive to perform all at once.
Storefronts built with Storefront Reference Architecture or Site Genesis are becoming more limited in what they can offer customers and require constant enhancements and management of complex codebases. Updates to these storefronts require longer development cycles and increasing costs that are prompting many to consider more modern, flexible and efficient architectures.
Companies are now considering architectures that utilize API-first approaches, breaking down key functions into capabilities that are more flexible and more easily maintained. Most companies are looking to modernize their storefronts incrementally vs. a big bang approach, but there are not many solutions on the market today that provide this path.
EPAM Solution
Powered by Contentstack’s Composable Digital Experience Platform (DXP) and Salesforce Composable Commerce’s storefront, our Composable Commerce Accelerator enables organizations to deliver modern, immersive commerce experiences to their customers at unprecedented scale with greater flexibility, agility, and customization.
Our solution accelerates the implementation of a composable storefront with prebuilt modules with back-end Salesforce Commerce and Einstein AI capabilities that have been packaged into rapidly deployable components and optimized for integration with Contentstack's enterprise headless content management system (CMS). Our modular components allow an organization to incrementally and rapidly modernize their storefronts and pivot to a more capable, cost-effective architecture.
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Key Differentiators
Point-and-Click Content Management
A Closed Loop integration with Contentstack CMS enables point-and-click updates of the storefront pages.
AI-Ready
Pre-built modules to support AI capabilities, and ready CMS components to configure AI behaviour.
Easy to Customize and Enhance
Built for Contentstack and Salesforce Commerce with platform agnostic APIs that are easy to customize and enhance.
Benefits
Rapidly Modernize
Upgrade your storefront page by page in weeks, not months
Cost Efficient
Modular APIs reduce development cycles and lower your total cost of ownership
Swiftly Update
Platform Agnostic APIs enable faster development and more flexibility
Ready to Customize
Ready to customize out of the box to fit your exact use-case
Built to Perform
A distributed Architecture enables future-proof performance
Reduce Vendor-Lock
API first approach gives you freedom to choose the best capabilities
Features
- Full operational storefront with general functionality for retailers and e-tailers like homepage, PLP, PDP, basket, and checkout.
- Capabilities for content editors and merchandisers to configure the storefront from Contentstack without development need.
- Templating making it possible to configure the setup of pages like the homepage, PLP, and PDP. This feature makes it possible to drag and drop the pages together and see the results right away.
- Feature flagging for toggling between functionalities. This gives the option to easily turn on and off functionality on different pages. An example is turning on the wishlist functionality on a PDP.
- Omnichannel capabilities like store locator and advanced store information combining the retailer’s online and offline markets.
- Configurable banners with functionality like sliders, hotspots, shoppable images and CTA’s bring content and purchase closer to the customer.
- Version, branch and release the content, templates, and feature flags easily for optimal support during campaigns. It is possible to create multiple campaigns simultaneously, preview them individually, and release them when needed.
Use Cases
Retail No. 1
Problem Statement:
Implementation of a storefront initially takes a lot of time.
Solution Proposed:
With our accelerator we want to increase the time to market for implementing or re-platforming a storefront using a CMS for content editing.
Results Achieved:
We made an accelerator being able to speed up storefront implementation. As a reference, we implemented a branded demo for a customer in two weeks (without third-party integrations)
Retail No. 2
Problem Statement:
Empower Content Editors and Merchandisers by modifying a storefront without developer need for every change to be made
Solution Proposed:
Connecting the Composable Storefront and Contentstack together in a way that the following items can be configured:
- Content like text, images, etc.
- Templating; changing pages by dragging and dropping components.
- Feature flagging; turning on and off functionality.
Results Achieved:
We implemented three levels of configuration for the Composable storefront and added some extra functionality like shoppable images and advanced banners
Questions & Answers
Can this solution be used in tandem with SFRA or Sitecore Architectures?
Our accelerator is based on the composable storefront and in this case it is not based on SFRA or Site Genesis. However, when using a hybrid transition model moving from SFRA or Site Genesis in page-by-page way it can be combined in one user experience.
What objects and connections to Salesforce Commerce does this solution provide out of the box?
Our solution can handle a closed loop between Salesforce Commerce Cloud and Contentstack, meaning that we can fetch the content, template information and feature flags for each component in the storefront from Contentstack. The other way around we can fetch product and category data from Commerce Cloud to be used within content like sliders and gridcards.
Is there a way to determine the level of customization I may need out of the box?
Our solution is unbranded meaning that we need to customize the branding for each customer. Also, integrations with other systems than Contentstack needs to be build/customized. When the available components are not sufficient for a customer, they can be extended easily or a custom component can be build.
View All Questions
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type
license type
industries
categories
Integrates with
Salesforce Commerce Cloud
Contentstack CMS
Tech Requirements
- Salesforce Commerce Cloud
- Contentstack CMS
Version
Updated on 10/1/2023
Documentation
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