Retail Media Orchestration Toolkit Advanced cross-platform media & data toolkit
Retail Media Orchestration Toolkit
Solution Overview
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Customer problem
As retail media businesses of all maturity levels focus on building and scaling their business to take their fair share of the $100bn+ opportunity they are faced with a common set of problems that prevent them from scaling efficiently and at pace:
- Fragmentation of data and functionality cross-platform that inhibits accurate, fast processing, querying and reporting
- Non-standardized, duplicative metrics across platforms
- Manual processes for ingesting high volumes of data that are time-consuming and error-prone
- Lack of transparency and control over data and processes in 3rd party platforms
EPAM Solution
This software provides a single entry point for retailers and their customers to manage their retail media businesses. The solution will sit in their instance of Google Cloud, ensuring the security of data, with pre-built connectors and AI-driven data models to automate highly complex and manual processes in near real-time – satisfying advertiser needs, improving ROI, and laying the foundations for scalable growth and operational efficiencies.
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Benefits
Reduced operational complexity and costs
Single automated end-to-end process with minimal user intervention
Reduced dependency on 3rd party platforms
Platform agnostic solution hosted in retailer’s own Google Cloud environment
Fast-tracked data solutions
Pre-built APIs and data models – easy and quick set-up
Features
Retail Media KPIs engine
- The solution is empowered by a KPIs engine that takes care of calculating all KPIs based on the data sourced from different media activation channels.
Measurement reports per Advertiser accounts
- Displaying omnichannel campaign reports organized by their advertiser accounts to maintain an organized and isolated view for every CPG activating campaign with the retailer.
Aggregated Campaign Measurement Reports
- Enabling media planning directors and planners to view high-level measurement reports for all channels participating in the omnichannel campaign and the capability of exporting such reports to PDF so they can use them for other business purposes.
Channel-level campaign measurement reports
- Enabling media planners and campaign managers to view the measurement report of every media channel participating in the overall omnichannel campaign with the capability of exporting it to PDF.
Use Cases
Maximize media sales revenue with data driven recommendations and business cases
Problem Statement
- Access unified campaign and customer dashboards to inform sales efforts
- Access results as soon as the campaign is live to enable up-selling
- Compile aggregated data quickly and accurately for QBRs and proposals.
Solution Proposed
- Quick easy access to single and aggregated campaign results – live and completed – at the advertiser and category level.
Achieved Results
- Access to aggregated campaign and advertiser data in near real-time
- Ability to provide insights led recommendations and proposals to clients
- Opportunity to increase sales revenue by around 20%
Single automated end-to-end process with minimal user intervention
Problem Statement
- Build a unified view of customer and campaign data in a streamlined and timely manner
- Remove the need to log into multiple platforms, and manually extract, combine and visualize data
- Increase capacity to create strategic insights and analysis
Solution Proposed
- A standardized cross-platform reporting dashboard for all advertisers and campaigns – live and in progress – from campaign down to line-item level.
Achieved Results
- Average time reduction of 40% for campaign measurement with a fully automated, AI-powered solution
- Access to aggregated insights dashboards and an audience creation tool to enhance campaign performance by 2x
Questions & Answers
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license type
industries
categories
Integrates with
Moloco
DV360
Salesforce Cloud
Tech Requirements
- Google Cloud infrastructure
- Google Looker for dashboards
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