Heroes Salesforce Gamification App
Heroes
Solution Overview
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Customer problem
Most businesses face challenges in the adoption of new Software. Soon after go-live, the usage of the system is often low and overall adoption is poor. Old habits stand in the way of adoption due to lack of change management and understanding of its value.
These challenges can often be attributed to:
- Low motivation/incentive
- Incomplete understanding of benefits
- Old habits
- Lack of time to study a new system
- Lack of training and/or support
- Solution/configuration doesn't meet user's expectations or needs
EPAM Solution
EPAM has developed a flexible Gamification Package to help increase Salesforce CRM platform adoption, by motivating user behaviors. Using this Salesforce gamification tool, the outcomes can be seen in:
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Boosting Engagement: Gamification elements like badges, leaderboards, and rewards make using Salesforce more engaging. Users are more likely to actively participate when they can earn recognition and rewards for their efforts.
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Creating Healthy Competition: Leaderboard encourages healthy competition among users and teams. This can drive increased usage and adoption of Salesforce as users strive to outperform their peers.
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Recognizing Achievements: Celebrating user achievements through badges, points, or levels, fosters a sense of accomplishment and pride, further motivating users to embrace Salesforce.
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Setting Clear Goals: Organizations can set clear goals and objectives for Salesforce usage. Users understand what's expected of them and are motivated to meet these targets.
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Providing Real-time Analytics: Heroes Salesforce gamification app offers real-time reports and dashboards on user performance. This immediate feedback helps users identify areas where they need improvement and take corrective action.
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Increasing User Satisfaction: A more engaging and rewarding Salesforce experience leads to increased user satisfaction, reducing the likelihood of resistance to using the platform.
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Enhancing Training: This Salesforce gamification tool offers insights into less frequently performed actions, enabling organizations to focus their training efforts more effectively.
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Improving Data Quality: The app can be used to incentivize data entry and maintenance. Cleaner and more up-to-date data leads to better decision-making and overall system effectiveness.
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Continuous Improvement: Through analytics, this Salesforce gamification solution can help organizations continually refine their Salesforce processes and training programs based on user behavior and preferences.
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Key Differentiators
User-friendly design
Simple to setup, navigate and customize, making the process straightforward
Business adaptability
Easy to customize and adjust gamification elements according to unique business needs
Transparency
Clear and comprehensible gamification rules and focus area
Benefits
User Experience
Enhancing the Salesforce experience boosts user satisfaction
Competitive Atmosphere
Leaderboard encourages healthy competition among users and teams
Activity Insights
Live reports and dashboards help users pinpoint areas for improvement
Boosting Engagement
Gamification elements make using Salesforce more engaging
Data Quality
The app can be used to incentivize data entry and maintenance
Continuous Improvement
The app empowers organizations to improve processes based on user behavior
Features
User Journey:
- Ability to receive Points, Badges, Levels and be part of Competition.
- Ability to have quick access to the User’s Achievements section to see its progress, awards, and last activity feed.
- Ability to get into the competition via the Leaderboard section.
- Ability to understand Points allocation rules via the Scoring rules section.
Admin Journey:
- Ability to adjust gamification elements such as Categories, Levels, Badges, Actions, Points and add new creative visuals.
- Ability to create custom rules matching specific business needs.
- Ability to overview User’s performance via the User Score tab.
Both:
- Ability to have real-time analytics.
Use Cases
Technology
Problem Statement
- Poor data quality
- Infrequent user logins
- Lack of motivation
Solution Proposed
Reviewed business processes and customized Heroes Salesforce Gamification App components to align with business requirements:
- Reconfigured categories to match focus areas
- Introduced Actions tailored to the business
- Modified scoring points to suit specific needs
Results Achieved
- Improved data quality in the designated area
- Increased opportunity hygiene x3 with all sales resources now using Salesforce
- Fostered sales teams’ competitive spirit and motivation
- The dashboard and leaderboard are used every week at the start of the sales call with prize each month to the person who has the most points from the month
- Achieved an average user rating of 4.8 for the App
Questions & Answers
Why do we may need this Solution and how can we assess the Solution's impact on our business?
The Heroes app can be highly beneficial if your organization has recently launched Salesforce, expanded its configuration, is facing adoption issues, or simply seeks to inject some fun into your team's daily activities.
Studies show that utilizing gamification tools can elevate Salesforce adoption by improving employee productivity, streamlining repetitive tasks, and reducing the time it takes to see significant returns on your Salesforce investments, ultimately leading to a more substantial ROI.
Do you have any feedbacks/ recommendations?
The Epam Heroes App is currently in its MVP phase. We are currently conducting pilot programs with customers to gather feedback. This helps us prioritize the development of features that are essential for businesses. We welcome you to join us on this exciting journey and provide your valuable input.
Is it possible to adjust the app on our own?
Yes, you can adjust all default gamification element like Categories, Actions, Badges, and Levels, as well as introduce your own ones. EPAM can also provide training and support throughout your journey, or you have the choice to buy configuration services from EPAM.
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Integrates with
Salesforce Core Clouds
Tech Requirements
Salesforce Lightning Experience
Documentation
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