B2B Composable Storefront for Salesforce Powered by Salesforce & Conscia
B2B Composable Storefront for Salesforce
Solution Overview
EPAM created the world first B2B Composable Accelerator for Salesforce B2B Lightning based on Conscia’s no-code orchestration platform and ensured the solution is:
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Rapid and ready to deliver an end-to-end B2B experience in weeks
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Flexible with ability to compose a commerce storefront tailored to the complex customer needs
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Capable to provide exceptional (B2C like) customer experience
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Agile to future proof your customer’s business through increased agility
B2B & D2C Composable Storefront Accelerator helps customers creating more value out of Salesforce B2B Lightning. It enables migration from CloudCraze to Salesforce B2B Lightning with added value from the start, and drastically helps customers who want to enter the D2C (Direct to Consumer) market. The accelerator can be used for all kinds of B2B businesses, like Retail, Manufacturing, Financial Services, Pharma/Healthcare, etc.
Our accelerator combines a React-based storefront with a headless CMS like Contentstack and the power of a no-code orchestration layer to grab the differences between Salesforce B2B Lightning and the composable world in order to give maximal flexibility for customizations.
Customer Problem
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83% of the B2B buyers prefer a digital commerce solution above talking to a sales representative.
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86% of the B2B decision-makers prefer using self-service tools than talking to a sales representative.
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66% of the B2B buyers expect a similar experience when buying on a B2B site as they would get on a B2C site.
EPAM Solution
EPAM's B2B Composable Storefront for Salesforce is a first-of-its-kind solution that expedites the adoption of composable architecture for business-to-business (B2B) and direct-to-consumer (D2C) companies. It connects Salesforce to B2B Commerce on the Salesforce platform using Conscia, a no-code integration and orchestration tool with out-of-the-box connectors. This allows your composable storefront to link with any headless content management system (CMS).
Our accelerator enables D2C and B2B brands to deliver modern, immersive commerce experiences to customers at scale with greater flexibility, agility and customizability. At the same time, our solution empowers content and merchandise teams by maintaining the storefront without the need for development for each change.
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Key Differentiators
World First
EPAM created the world-first composable accelerator for Salesforce B2B Lightning
Conscia’s DX Engine as a backbone
With Conscia’s no-code DX Engine we are able to adapt to customer needs in a fast and flexible way
Enhanced Salesforce’s out of the box functionality
Custom functionality, not available in Salesforce B2B Lightning, like multiple baskets per user and import for baskets
Benefits
Rapid
Reduced cost and time to value due to ready-to-go set of features and functions
Extendable
Extend standard solution with custom features to satisfy B2B customers needs
Capable
Configurable storefront with modular capabilities for unique B2B experience
Agile
Faster deployment by breaking down business capabilities into manageable pieces
CMS-Agnostic Storefront
Customer can bring its CMS and connect it very easily using Conscia’s DX Engine
Flexible Storefront Experience
Configure storefront with CMS from content, template, feature toggle perspective
Features
- Configurable storefront - devise the page using a headless CMS like Contentstack
- Standard commerce layout – leverage pre-built template with homepage, content pages, PLP, PDP, Cart, Checkout, My Account, Wishlist, etc.
- Enhanced B2B template:
- Guest checkout for D2C
- Option for Mandatory login on some sections
- 2000 products per basket
- Persistent baskets
- Unlimited baskets per user
- Export & Import baskets
- Role-based checkout and Workflow, i.e. an ability for the buyer with restricted permissions to add items into a cart and have the cart validated and checked out by a manager
- Pay on invoice
- Account switching: i.e. ability for a B2B company user with multiple brands to login only once on the storefront and switch between the different brands/accounts
Additional Information
Questions & Answers
What functionality does your accelerator provide which is not available in Salesforce B2B Lightning?
We do not use Contentstack. Can I also use another CMS?
Why do I need Conscia’s DX Engine?
Integrates with
Conscia DX Engine
Headless CMS'es
Salesforce B2B Lightning
Google Tag Manager
Tech Requirements
- Salesforce B2B Lightning
- Conscia DX Engine
- A headless CMS
- A runtime to run the storefront, like Azure, Google Cloud Platform, Vercel, Netlify, etc.
categories
license type
type
Version
Updated on May 22, 2024
Documentation
Links
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